37 lines
1.1 KiB
Markdown
37 lines
1.1 KiB
Markdown
# Discovery Interview Plan
|
|
|
|
## Research Goal
|
|
- [What you're trying to learn — not what you're trying to prove]
|
|
|
|
## Target Segment
|
|
- **Who:** [Customer persona / segment]
|
|
- **Sample size:** [Number of interviews]
|
|
- **Access method:** [Recruited, cold outreach, existing users]
|
|
|
|
## Methodology
|
|
- [JTBD switch interviews / problem validation / retention cohort / other]
|
|
|
|
## Interview Framework
|
|
|
|
### Opening (2 min)
|
|
- Context-setting, consent, no-wrong-answers framing
|
|
|
|
### Core Questions (25 min)
|
|
1. [Question targeting primary research goal]
|
|
2. [Question exploring current behavior / workarounds]
|
|
3. [Question probing emotional drivers / frustrations]
|
|
4. [Question testing switching triggers or alternatives]
|
|
5. [Question validating willingness to change]
|
|
|
|
### Closing (3 min)
|
|
- Anything else? Referral ask. Thank you.
|
|
|
|
## Biases to Watch
|
|
- [Leading questions, confirmation bias, solution-first thinking]
|
|
|
|
## Success Criteria
|
|
- [What "we learned enough" looks like — e.g., 3+ users describe same pain point]
|
|
|
|
---
|
|
*Generated with [product-manager-skills](https://github.com/Digidai/product-manager-skills)*
|