1.1 KiB
1.1 KiB
Discovery Interview Plan
Research Goal
- [What you're trying to learn — not what you're trying to prove]
Target Segment
- Who: [Customer persona / segment]
- Sample size: [Number of interviews]
- Access method: [Recruited, cold outreach, existing users]
Methodology
- [JTBD switch interviews / problem validation / retention cohort / other]
Interview Framework
Opening (2 min)
- Context-setting, consent, no-wrong-answers framing
Core Questions (25 min)
- [Question targeting primary research goal]
- [Question exploring current behavior / workarounds]
- [Question probing emotional drivers / frustrations]
- [Question testing switching triggers or alternatives]
- [Question validating willingness to change]
Closing (3 min)
- Anything else? Referral ask. Thank you.
Biases to Watch
- [Leading questions, confirmation bias, solution-first thinking]
Success Criteria
- [What "we learned enough" looks like — e.g., 3+ users describe same pain point]
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