34 lines
1010 B
Markdown
34 lines
1010 B
Markdown
# Discovery Interview Plan
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## Research Goal
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- [What you're trying to learn — not what you're trying to prove]
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## Target Segment
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- **Who:** [Customer persona / segment]
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- **Sample size:** [Number of interviews]
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- **Access method:** [Recruited, cold outreach, existing users]
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## Methodology
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- [JTBD switch interviews / problem validation / retention cohort / other]
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## Interview Framework
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### Opening (2 min)
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- Context-setting, consent, no-wrong-answers framing
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### Core Questions (25 min)
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1. [Question targeting primary research goal]
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2. [Question exploring current behavior / workarounds]
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3. [Question probing emotional drivers / frustrations]
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4. [Question testing switching triggers or alternatives]
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5. [Question validating willingness to change]
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### Closing (3 min)
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- Anything else? Referral ask. Thank you.
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## Biases to Watch
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- [Leading questions, confirmation bias, solution-first thinking]
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## Success Criteria
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- [What "we learned enough" looks like — e.g., 3+ users describe same pain point]
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