# Discovery Interview Plan

## Research Goal
- [What you're trying to learn — not what you're trying to prove]

## Target Segment
- **Who:** [Customer persona / segment]
- **Sample size:** [Number of interviews]
- **Access method:** [Recruited, cold outreach, existing users]

## Methodology
- [JTBD switch interviews / problem validation / retention cohort / other]

## Interview Framework

### Opening (2 min)
- Context-setting, consent, no-wrong-answers framing

### Core Questions (25 min)
1. [Question targeting primary research goal]
2. [Question exploring current behavior / workarounds]
3. [Question probing emotional drivers / frustrations]
4. [Question testing switching triggers or alternatives]
5. [Question validating willingness to change]

### Closing (3 min)
- Anything else? Referral ask. Thank you.

## Biases to Watch
- [Leading questions, confirmation bias, solution-first thinking]

## Success Criteria
- [What "we learned enough" looks like — e.g., 3+ users describe same pain point]