16 lines
396 B
Markdown
16 lines
396 B
Markdown
## Positioning Statement
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### Value Proposition
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**For** [target customer/persona]
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- **that need** [underserved need]
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- [product or service name]
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- **is a** [product category]
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- **that** [benefit statement focused on outcomes]
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### Differentiation Statement
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- **Unlike** [primary competitor or alternative]
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- [product or service name]
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- **provides** [unique differentiation focused on outcomes]
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