openclaw-qqlobster-skills/skills/pm-agent/templates/positioning-statement.md

Positioning Statement

Value Proposition

For [target customer/persona]

• that need [underserved need]
• [product or service name]
• is a [product category]
• that [benefit statement focused on outcomes]

Differentiation Statement

• Unlike [primary competitor or alternative]
• [product or service name]
• provides [unique differentiation focused on outcomes]