547 B
547 B
If/Then Hypothesis
If we [action or solution on behalf of the target persona] for [target persona] Then we will [desirable outcome or job-to-be-done]
Tiny Acts of Discovery Experiments
We will test our assumption by:
- [Experiment 1]
- [Experiment 2]
Validation Measures
We know our hypothesis is valid if within [timeframe] we observe:
- [Quantitative measurable outcome]
- [Qualitative measurable outcome]
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