### If/Then Hypothesis

**If we** [action or solution on behalf of the target persona]
**for** [target persona]
**Then we will** [desirable outcome or job-to-be-done]

### Tiny Acts of Discovery Experiments

**We will test our assumption by:**
- [Experiment 1]
- [Experiment 2]

### Validation Measures

**We know our hypothesis is valid if within** [timeframe]
**we observe:**
- [Quantitative measurable outcome]
- [Qualitative measurable outcome]

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