1.4 KiB
1.4 KiB
Lean UX Canvas
1. Business Problem
[What business outcome are we trying to improve? State in terms of a measurable metric.]
2. Business Outcomes
- Primary metric: [metric + current value + target value + timeframe]
- Leading indicator: [metric that moves before the primary]
3. Users & Customers
- Target user: [specific role/persona with context]
- Their current behavior: [what they do today]
- Underserved need: [what's painful or missing]
4. User Outcomes & Benefits
If we solve this well, users will:
- [behavior change or benefit]
- [behavior change or benefit]
We'll know they got value when: [observable signal]
5. Solution Ideas
| Idea | Addresses | Effort | Confidence |
|---|---|---|---|
| [idea 1] | [which need] | S/M/L | High/Med/Low |
| [idea 2] | |||
| [idea 3] |
6. Hypotheses
We believe that [solution idea] for [target user] will achieve [user outcome] We will know this is true when [measurable signal + threshold]
7. Riskiest Assumption
[The single assumption that, if wrong, invalidates the hypothesis]
8. Experiment to Run
- Type: [PoL probe / A-B test / prototype test / concierge]
- What we'll do: [specific steps]
- Success criteria: [quantitative threshold]
- Timeline: [duration]
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