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Problem Framing Narrative

I am: [Key persona with 3-4 characteristics]

  • [Pain point / characteristic 1]
  • [Pain point / characteristic 2]
  • [Pain point / characteristic 3]

Trying to:

  • [Desired outcomes the persona cares most about]

But:

  • [Barrier 1]
  • [Barrier 2]
  • [Barrier 3]

Because:

  • [Root cause, stated empathetically]

Which makes me feel:

  • [Emotions from the persona's perspective]

Context & Constraints

  • [Geographic, technological, time-based, or demographic factors]

Final Problem Statement

  • [Single, concise, empathetic summary sentence]