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If/Then Hypothesis

If we [action or solution on behalf of the target persona] for [target persona] Then we will [desirable outcome or job-to-be-done]

Tiny Acts of Discovery Experiments

We will test our assumption by:

  • [Experiment 1]
  • [Experiment 2]

Validation Measures

We know our hypothesis is valid if within [timeframe] we observe:

  • [Quantitative measurable outcome]
  • [Qualitative measurable outcome]