openclaw-qqlobster-skills/skills/pm-agent/templates/discovery-interview-plan.md

Discovery Interview Plan

Research Goal

• [What you're trying to learn — not what you're trying to prove]

Target Segment

• Who: [Customer persona / segment]
• Sample size: [Number of interviews]
• Access method: [Recruited, cold outreach, existing users]

Methodology

• [JTBD switch interviews / problem validation / retention cohort / other]

Interview Framework

Opening (2 min)

• Context-setting, consent, no-wrong-answers framing

Core Questions (25 min)

1. [Question targeting primary research goal]
2. [Question exploring current behavior / workarounds]
3. [Question probing emotional drivers / frustrations]
4. [Question testing switching triggers or alternatives]
5. [Question validating willingness to change]

Closing (3 min)

• Anything else? Referral ask. Thank you.

Biases to Watch

• [Leading questions, confirmation bias, solution-first thinking]

Success Criteria

• [What "we learned enough" looks like — e.g., 3+ users describe same pain point]