技能备份 - 2026-04-15 (40个技能)

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# Product Management Frameworks
Comprehensive reference for prioritization, discovery, and measurement frameworks.
---
## Table of Contents
- [Prioritization Frameworks](#prioritization-frameworks)
- [RICE Framework](#rice-framework)
- [Value vs Effort Matrix](#value-vs-effort-matrix)
- [MoSCoW Method](#moscow-method)
- [ICE Scoring](#ice-scoring)
- [Kano Model](#kano-model)
- [Discovery Frameworks](#discovery-frameworks)
- [Customer Interview Guide](#customer-interview-guide)
- [Hypothesis Template](#hypothesis-template)
- [Opportunity Solution Tree](#opportunity-solution-tree)
- [Jobs to Be Done](#jobs-to-be-done)
- [Metrics Frameworks](#metrics-frameworks)
- [North Star Metric](#north-star-metric-framework)
- [HEART Framework](#heart-framework)
- [Funnel Analysis](#funnel-analysis-template)
- [Feature Success Metrics](#feature-success-metrics)
- [Strategic Frameworks](#strategic-frameworks)
- [Product Vision Template](#product-vision-template)
- [Competitive Analysis](#competitive-analysis-framework)
- [Go-to-Market Checklist](#go-to-market-checklist)
---
## Prioritization Frameworks
### RICE Framework
**Formula:**
```
RICE Score = (Reach × Impact × Confidence) / Effort
```
**Components:**
| Component | Description | Values |
|-----------|-------------|--------|
| **Reach** | Users affected per quarter | Numeric count (e.g., 5000) |
| **Impact** | Effect on each user | massive=3x, high=2x, medium=1x, low=0.5x, minimal=0.25x |
| **Confidence** | Certainty in estimates | high=100%, medium=80%, low=50% |
| **Effort** | Person-months required | xl=13, l=8, m=5, s=3, xs=1 |
**Example Calculation:**
```
Feature: Mobile Push Notifications
Reach: 10,000 users
Impact: massive (3x)
Confidence: medium (80%)
Effort: medium (5 person-months)
RICE = (10,000 × 3 × 0.8) / 5 = 4,800
```
**Interpretation Guidelines:**
- **1000+**: High priority - strong candidates for next quarter
- **500-999**: Medium priority - consider for roadmap
- **100-499**: Low priority - keep in backlog
- **<100**: Deprioritize - requires new data to reconsider
**When to Use RICE:**
- Quarterly roadmap planning
- Comparing features across different product areas
- Communicating priorities to stakeholders
- Resolving prioritization debates with data
**RICE Limitations:**
- Requires reasonable estimates (garbage in, garbage out)
- Doesn't account for dependencies
- May undervalue platform investments
- Reach estimates can be gaming-prone
---
### Value vs Effort Matrix
```
Low Effort High Effort
+--------------+------------------+
High Value | QUICK WINS | BIG BETS |
| [Do First] | [Strategic] |
+--------------+------------------+
Low Value | FILL-INS | TIME SINKS |
| [Maybe] | [Avoid] |
+--------------+------------------+
```
**Quadrant Definitions:**
| Quadrant | Characteristics | Action |
|----------|-----------------|--------|
| **Quick Wins** | High impact, low effort | Prioritize immediately |
| **Big Bets** | High impact, high effort | Plan strategically, validate ROI |
| **Fill-Ins** | Low impact, low effort | Use to fill sprint gaps |
| **Time Sinks** | Low impact, high effort | Avoid unless required |
**Portfolio Balance:**
- Ideal mix: 40% Quick Wins, 30% Big Bets, 20% Fill-Ins, 10% Buffer
- Review balance quarterly
- Adjust based on team morale and strategic goals
---
### MoSCoW Method
| Category | Definition | Sprint Allocation |
|----------|------------|-------------------|
| **Must Have** | Critical for launch; product fails without it | 60% of capacity |
| **Should Have** | Important but workarounds exist | 20% of capacity |
| **Could Have** | Desirable enhancements | 10% of capacity |
| **Won't Have** | Explicitly out of scope (this release) | 0% - documented |
**Decision Criteria for "Must Have":**
- Regulatory/legal requirement
- Core user job cannot be completed without it
- Explicitly promised to customers
- Security or data integrity requirement
**Common Mistakes:**
- Everything becomes "Must Have" (scope creep)
- Not documenting "Won't Have" items
- Treating "Should Have" as optional (they're important)
- Forgetting to revisit for next release
---
### ICE Scoring
**Formula:**
```
ICE Score = (Impact + Confidence + Ease) / 3
```
| Component | Scale | Description |
|-----------|-------|-------------|
| **Impact** | 1-10 | Expected effect on key metric |
| **Confidence** | 1-10 | How sure are you about impact? |
| **Ease** | 1-10 | How easy to implement? |
**When to Use ICE vs RICE:**
- ICE: Early-stage exploration, quick estimates
- RICE: Quarterly planning, cross-team prioritization
---
### Kano Model
Categories of feature satisfaction:
| Type | Absent | Present | Priority |
|------|--------|---------|----------|
| **Basic (Must-Be)** | Dissatisfied | Neutral | High - table stakes |
| **Performance (Linear)** | Neutral | Satisfied proportionally | Medium - differentiation |
| **Excitement (Delighter)** | Neutral | Very satisfied | Strategic - competitive edge |
| **Indifferent** | Neutral | Neutral | Low - skip unless cheap |
| **Reverse** | Satisfied | Dissatisfied | Avoid - remove if exists |
**Feature Classification Questions:**
1. How would you feel if the product HAS this feature?
2. How would you feel if the product DOES NOT have this feature?
---
## Discovery Frameworks
### Customer Interview Guide
**Structure (35 minutes total):**
```
1. CONTEXT QUESTIONS (5 min)
└── Build rapport, understand role
2. PROBLEM EXPLORATION (15 min)
└── Dig into pain points
3. SOLUTION VALIDATION (10 min)
└── Test concepts if applicable
4. WRAP-UP (5 min)
└── Referrals, follow-up
```
**Detailed Script:**
#### Phase 1: Context (5 min)
```
"Thanks for taking the time. Before we dive in..."
- What's your role and how long have you been in it?
- Walk me through a typical day/week.
- What tools do you use for [relevant task]?
```
#### Phase 2: Problem Exploration (15 min)
```
"I'd love to understand the challenges you face with [area]..."
- What's the hardest part about [task]?
- Can you tell me about the last time you struggled with this?
- What did you do? What happened?
- How often does this happen?
- What does it cost you (time, money, frustration)?
- What have you tried to solve it?
- Why didn't those solutions work?
```
#### Phase 3: Solution Validation (10 min)
```
"Based on what you've shared, I'd like to get your reaction to an idea..."
[Show prototype/concept - keep it rough to invite honest feedback]
- What's your initial reaction?
- How does this compare to what you do today?
- What would prevent you from using this?
- How much would this be worth to you?
- Who else would need to approve this purchase?
```
#### Phase 4: Wrap-up (5 min)
```
"This has been incredibly helpful..."
- Anything else I should have asked?
- Who else should I talk to about this?
- Can I follow up if I have more questions?
```
**Interview Best Practices:**
- Never ask "would you use this?" (people lie about future behavior)
- Ask about past behavior: "Tell me about the last time..."
- Embrace silence - count to 7 before filling gaps
- Watch for emotional reactions (pain = opportunity)
- Record with permission; take minimal notes during
---
### Hypothesis Template
**Format:**
```
We believe that [building this feature/making this change]
For [target user segment]
Will [achieve this measurable outcome]
We'll know we're right when [specific metric moves by X%]
We'll know we're wrong when [falsification criteria]
```
**Example:**
```
We believe that adding saved payment methods
For returning customers
Will increase checkout completion rate
We'll know we're right when checkout completion increases by 15%
We'll know we're wrong when completion rate stays flat after 2 weeks
or saved payment adoption is < 20%
```
**Hypothesis Quality Checklist:**
- [ ] Specific user segment defined
- [ ] Measurable outcome (number, not "better")
- [ ] Timeframe for measurement
- [ ] Clear falsification criteria
- [ ] Based on evidence (interviews, data)
---
### Opportunity Solution Tree
**Structure:**
```
[DESIRED OUTCOME]
├── Opportunity 1: [User problem/need]
│ ├── Solution A
│ ├── Solution B
│ └── Experiment: [Test to validate]
├── Opportunity 2: [User problem/need]
│ ├── Solution C
│ └── Solution D
└── Opportunity 3: [User problem/need]
└── Solution E
```
**Example:**
```
[Increase monthly active users by 20%]
├── Users forget to return
│ ├── Weekly email digest
│ ├── Mobile push notifications
│ └── Test: A/B email frequency
├── New users don't find value quickly
│ ├── Improved onboarding wizard
│ └── Personalized first experience
└── Users churn after free trial
├── Extended trial for engaged users
└── Friction audit of upgrade flow
```
**Process:**
1. Start with measurable outcome (not solution)
2. Map opportunities from user research
3. Generate multiple solutions per opportunity
4. Design small experiments to validate
5. Prioritize based on learning potential
---
### Jobs to Be Done
**JTBD Statement Format:**
```
When [situation/trigger]
I want to [motivation/job]
So I can [expected outcome]
```
**Example:**
```
When I'm running late for a meeting
I want to notify attendees quickly
So I can set appropriate expectations and reduce anxiety
```
**Force Diagram:**
```
┌─────────────────┐
Push from │ │ Pull toward
current ──────>│ SWITCH │<────── new
solution │ DECISION │ solution
│ │
└─────────────────┘
^ ^
| |
Anxiety of | | Habit of
change ──────┘ └────── status quo
```
**Interview Questions for JTBD:**
- When did you first realize you needed something like this?
- What were you using before? Why did you switch?
- What almost prevented you from switching?
- What would make you go back to the old way?
---
## Metrics Frameworks
### North Star Metric Framework
**Criteria for a Good NSM:**
1. **Measures value delivery**: Captures what users get from product
2. **Leading indicator**: Predicts business success
3. **Actionable**: Teams can influence it
4. **Measurable**: Trackable on regular cadence
**Examples by Business Type:**
| Business | North Star Metric | Why |
|----------|-------------------|-----|
| Spotify | Time spent listening | Measures engagement value |
| Airbnb | Nights booked | Core transaction metric |
| Slack | Messages sent in channels | Team collaboration value |
| Dropbox | Files stored/synced | Storage utility delivered |
| Netflix | Hours watched | Entertainment value |
**Supporting Metrics Structure:**
```
[NORTH STAR METRIC]
├── Breadth: How many users?
├── Depth: How engaged are they?
└── Frequency: How often do they engage?
```
---
### HEART Framework
| Metric | Definition | Example Signals |
|--------|------------|-----------------|
| **Happiness** | Subjective satisfaction | NPS, CSAT, survey scores |
| **Engagement** | Depth of involvement | Session length, actions/session |
| **Adoption** | New user behavior | Signups, feature activation |
| **Retention** | Continued usage | D7/D30 retention, churn rate |
| **Task Success** | Efficiency & effectiveness | Completion rate, time-on-task, errors |
**Goals-Signals-Metrics Process:**
1. **Goal**: What user behavior indicates success?
2. **Signal**: How would success manifest in data?
3. **Metric**: How do we measure the signal?
**Example:**
```
Feature: New checkout flow
Goal: Users complete purchases faster
Signal: Reduced time in checkout, fewer drop-offs
Metrics:
- Median checkout time (target: <2 min)
- Checkout completion rate (target: 85%)
- Error rate (target: <2%)
```
---
### Funnel Analysis Template
**Standard Funnel:**
```
Acquisition → Activation → Retention → Revenue → Referral
│ │ │ │ │
│ │ │ │ │
How do First Come back Pay for Tell
they find "aha" regularly value others
you? moment
```
**Metrics per Stage:**
| Stage | Key Metrics | Typical Benchmark |
|-------|-------------|-------------------|
| **Acquisition** | Visitors, CAC, channel mix | Varies by channel |
| **Activation** | Signup rate, onboarding completion | 20-30% visitor→signup |
| **Retention** | D1/D7/D30 retention, churn | D1: 40%, D7: 20%, D30: 10% |
| **Revenue** | Conversion rate, ARPU, LTV | 2-5% free→paid |
| **Referral** | NPS, viral coefficient, referrals/user | NPS > 50 is excellent |
**Analysis Framework:**
1. Map current conversion rates at each stage
2. Identify biggest drop-off point
3. Qualitative research: Why are users leaving?
4. Hypothesis: What would improve conversion?
5. Test and measure
---
### Feature Success Metrics
| Metric | Definition | Target Range |
|--------|------------|--------------|
| **Adoption** | % users who try feature | 30-50% within 30 days |
| **Activation** | % who complete core action | 60-80% of adopters |
| **Frequency** | Uses per user per time | Weekly for engagement features |
| **Depth** | % of feature capability used | 50%+ of core functionality |
| **Retention** | Continued usage over time | 70%+ at 30 days |
| **Satisfaction** | Feature-specific NPS/rating | NPS > 30, Rating > 4.0 |
**Measurement Cadence:**
- **Week 1**: Adoption and initial activation
- **Week 4**: Retention and depth
- **Week 8**: Long-term satisfaction and business impact
---
## Strategic Frameworks
### Product Vision Template
**Format:**
```
FOR [target customer]
WHO [statement of need or opportunity]
THE [product name] IS A [product category]
THAT [key benefit, compelling reason to use]
UNLIKE [primary competitive alternative]
OUR PRODUCT [statement of primary differentiation]
```
**Example:**
```
FOR busy professionals
WHO need to stay informed without information overload
Briefme IS A personalized news digest
THAT delivers only relevant stories in 5 minutes
UNLIKE traditional news apps that require active browsing
OUR PRODUCT learns your interests and filters automatically
```
---
### Competitive Analysis Framework
| Dimension | Us | Competitor A | Competitor B |
|-----------|----|--------------|--------------|
| **Target User** | | | |
| **Core Value Prop** | | | |
| **Pricing** | | | |
| **Key Features** | | | |
| **Strengths** | | | |
| **Weaknesses** | | | |
| **Market Position** | | | |
**Strategic Questions:**
1. Where do we have parity? (table stakes)
2. Where do we differentiate? (competitive advantage)
3. Where are we behind? (gaps to close or ignore)
4. What can only we do? (unique capabilities)
---
### Go-to-Market Checklist
**Pre-Launch (4 weeks before):**
- [ ] Success metrics defined and instrumented
- [ ] Launch/rollback criteria established
- [ ] Support documentation ready
- [ ] Sales enablement materials complete
- [ ] Marketing assets prepared
- [ ] Beta feedback incorporated
**Launch Week:**
- [ ] Staged rollout plan (1% → 10% → 50% → 100%)
- [ ] Monitoring dashboards live
- [ ] On-call rotation scheduled
- [ ] Communications ready (in-app, email, blog)
- [ ] Support team briefed
**Post-Launch (2 weeks after):**
- [ ] Metrics review vs. targets
- [ ] User feedback synthesized
- [ ] Bug/issue triage complete
- [ ] Iteration plan defined
- [ ] Stakeholder update sent
---
## Framework Selection Guide
| Situation | Recommended Framework |
|-----------|----------------------|
| Quarterly roadmap planning | RICE + Portfolio Matrix |
| Sprint-level prioritization | MoSCoW |
| Quick feature comparison | ICE |
| Understanding user satisfaction | Kano |
| User research synthesis | JTBD + Opportunity Tree |
| Feature experiment design | Hypothesis Template |
| Success measurement | HEART + Feature Metrics |
| Strategy communication | North Star + Vision |
---
*Last Updated: January 2025*
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# product-manager-toolkit reference
## Input/Output Examples
### RICE Prioritizer Example
**Input (features.csv):**
```csv
name,reach,impact,confidence,effort
Onboarding Flow,20000,massive,high,s
Search Improvements,15000,high,high,m
Social Login,12000,high,medium,m
Push Notifications,10000,massive,medium,m
Dark Mode,8000,medium,high,s
```
**Command:**
```bash
python scripts/rice_prioritizer.py features.csv --capacity 15
```
**Output:**
```
============================================================
RICE PRIORITIZATION RESULTS
============================================================
📊 TOP PRIORITIZED FEATURES
1. Onboarding Flow
RICE Score: 16000.0
Reach: 20000 | Impact: massive | Confidence: high | Effort: s
2. Search Improvements
RICE Score: 4800.0
Reach: 15000 | Impact: high | Confidence: high | Effort: m
3. Social Login
RICE Score: 3072.0
Reach: 12000 | Impact: high | Confidence: medium | Effort: m
4. Push Notifications
RICE Score: 3840.0
Reach: 10000 | Impact: massive | Confidence: medium | Effort: m
5. Dark Mode
RICE Score: 2133.33
Reach: 8000 | Impact: medium | Confidence: high | Effort: s
📈 PORTFOLIO ANALYSIS
Total Features: 5
Total Effort: 19 person-months
Total Reach: 65,000 users
Average RICE Score: 5969.07
🎯 Quick Wins: 2 features
• Onboarding Flow (RICE: 16000.0)
• Dark Mode (RICE: 2133.33)
🚀 Big Bets: 0 features
📅 SUGGESTED ROADMAP
Q1 - Capacity: 11/15 person-months
• Onboarding Flow (RICE: 16000.0)
• Search Improvements (RICE: 4800.0)
• Dark Mode (RICE: 2133.33)
Q2 - Capacity: 10/15 person-months
• Push Notifications (RICE: 3840.0)
• Social Login (RICE: 3072.0)
```
---
### Customer Interview Analyzer Example
**Input (interview.txt):**
```
Customer: Jane, Enterprise PM at TechCorp
Date: 2024-01-15
Interviewer: What's the hardest part of your current workflow?
Jane: The biggest frustration is the lack of real-time collaboration.
When I'm working on a PRD, I have to constantly ping my team on Slack
to get updates. It's really frustrating to wait for responses,
especially when we're on a tight deadline.
I've tried using Google Docs for collaboration, but it doesn't
integrate with our roadmap tools. I'd pay extra for something that
just worked seamlessly.
Interviewer: How often does this happen?
Jane: Literally every day. I probably waste 30 minutes just on
back-and-forth messages. It's my biggest pain point right now.
```
**Command:**
```bash
python scripts/customer_interview_analyzer.py interview.txt
```
**Output:**
```
============================================================
CUSTOMER INTERVIEW ANALYSIS
============================================================
📋 INTERVIEW METADATA
Segments found: 1
Lines analyzed: 15
😟 PAIN POINTS (3 found)
1. [HIGH] Lack of real-time collaboration
"I have to constantly ping my team on Slack to get updates"
2. [MEDIUM] Tool integration gaps
"Google Docs...doesn't integrate with our roadmap tools"
3. [HIGH] Time wasted on communication
"waste 30 minutes just on back-and-forth messages"
💡 FEATURE REQUESTS (2 found)
1. Real-time collaboration - Priority: High
2. Seamless tool integration - Priority: Medium
🎯 JOBS TO BE DONE
When working on PRDs with tight deadlines
I want real-time visibility into team updates
So I can avoid wasted time on status checks
📊 SENTIMENT ANALYSIS
Overall: Negative (pain-focused interview)
Key emotions: Frustration, Time pressure
💬 KEY QUOTES
• "It's really frustrating to wait for responses"
• "I'd pay extra for something that just worked seamlessly"
• "It's my biggest pain point right now"
🏷️ THEMES
- Collaboration friction
- Tool fragmentation
- Time efficiency
```
---
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# Product Requirements Document (PRD) Templates
## Standard PRD Template
### 1. Executive Summary
**Purpose**: One-page overview for executives and stakeholders
#### Components:
- **Problem Statement** (2-3 sentences)
- **Proposed Solution** (2-3 sentences)
- **Business Impact** (3 bullet points)
- **Timeline** (High-level milestones)
- **Resources Required** (Team size and budget)
- **Success Metrics** (3-5 KPIs)
### 2. Problem Definition
#### 2.1 Customer Problem
- **Who**: Target user persona(s)
- **What**: Specific problem or need
- **When**: Context and frequency
- **Where**: Environment and touchpoints
- **Why**: Root cause analysis
- **Impact**: Cost of not solving
#### 2.2 Market Opportunity
- **Market Size**: TAM, SAM, SOM
- **Growth Rate**: Annual growth percentage
- **Competition**: Current solutions and gaps
- **Timing**: Why now?
#### 2.3 Business Case
- **Revenue Potential**: Projected impact
- **Cost Savings**: Efficiency gains
- **Strategic Value**: Alignment with company goals
- **Risk Assessment**: What if we don't do this?
### 3. Solution Overview
#### 3.1 Proposed Solution
- **High-Level Description**: What we're building
- **Key Capabilities**: Core functionality
- **User Journey**: End-to-end flow
- **Differentiation**: Unique value proposition
#### 3.2 In Scope
- Feature 1: Description and priority
- Feature 2: Description and priority
- Feature 3: Description and priority
#### 3.3 Out of Scope
- Explicitly what we're NOT doing
- Future considerations
- Dependencies on other teams
#### 3.4 MVP Definition
- **Core Features**: Minimum viable feature set
- **Success Criteria**: Definition of "working"
- **Timeline**: MVP delivery date
- **Learning Goals**: What we want to validate
### 4. User Stories & Requirements
#### 4.1 User Stories
```
As a [persona]
I want to [action]
So that [outcome/benefit]
Acceptance Criteria:
- [ ] Criterion 1
- [ ] Criterion 2
- [ ] Criterion 3
```
#### 4.2 Functional Requirements
| ID | Requirement | Priority | Notes |
|----|------------|----------|-------|
| FR1 | User can... | P0 | Critical for MVP |
| FR2 | System should... | P1 | Important |
| FR3 | Feature must... | P2 | Nice to have |
#### 4.3 Non-Functional Requirements
- **Performance**: Response times, throughput
- **Scalability**: User/data growth targets
- **Security**: Authentication, authorization, data protection
- **Reliability**: Uptime targets, error rates
- **Usability**: Accessibility standards, device support
- **Compliance**: Regulatory requirements
### 5. Design & User Experience
#### 5.1 Design Principles
- Principle 1: Description
- Principle 2: Description
- Principle 3: Description
#### 5.2 Wireframes/Mockups
- Link to Figma/Sketch files
- Key screens and flows
- Interaction patterns
#### 5.3 Information Architecture
- Navigation structure
- Data organization
- Content hierarchy
### 6. Technical Specifications
#### 6.1 Architecture Overview
- System architecture diagram
- Technology stack
- Integration points
- Data flow
#### 6.2 API Design
- Endpoints and methods
- Request/response formats
- Authentication approach
- Rate limiting
#### 6.3 Database Design
- Data model
- Key entities and relationships
- Migration strategy
#### 6.4 Security Considerations
- Authentication method
- Authorization model
- Data encryption
- PII handling
### 7. Go-to-Market Strategy
#### 7.1 Launch Plan
- **Soft Launch**: Beta users, timeline
- **Full Launch**: All users, timeline
- **Marketing**: Campaigns and channels
- **Support**: Documentation and training
#### 7.2 Pricing Strategy
- Pricing model
- Competitive analysis
- Value proposition
#### 7.3 Success Metrics
| Metric | Target | Measurement Method |
|--------|--------|-------------------|
| Adoption Rate | X% | Daily Active Users |
| User Satisfaction | X/10 | NPS Score |
| Revenue Impact | $X | Monthly Recurring Revenue |
| Performance | <Xms | P95 Response Time |
### 8. Risks & Mitigations
| Risk | Probability | Impact | Mitigation Strategy |
|------|------------|--------|-------------------|
| Technical debt | Medium | High | Allocate 20% for refactoring |
| User adoption | Low | High | Beta program with feedback loops |
| Scope creep | High | Medium | Weekly stakeholder reviews |
### 9. Timeline & Milestones
| Milestone | Date | Deliverables | Success Criteria |
|-----------|------|--------------|-----------------|
| Design Complete | Week 2 | Mockups, IA | Stakeholder approval |
| MVP Development | Week 6 | Core features | All P0s complete |
| Beta Launch | Week 8 | Limited release | 100 beta users |
| Full Launch | Week 12 | General availability | <1% error rate |
### 10. Team & Resources
#### 10.1 Team Structure
- **Product Manager**: [Name]
- **Engineering Lead**: [Name]
- **Design Lead**: [Name]
- **Engineers**: X FTEs
- **QA**: X FTEs
#### 10.2 Budget
- Development: $X
- Infrastructure: $X
- Marketing: $X
- Total: $X
### 11. Appendix
- User Research Data
- Competitive Analysis
- Technical Diagrams
- Legal/Compliance Docs
---
## Agile Epic Template
### Epic: [Epic Name]
#### Overview
**Epic ID**: EPIC-XXX
**Theme**: [Product Theme]
**Quarter**: QX 20XX
**Status**: Discovery | In Progress | Complete
#### Problem Statement
[2-3 sentences describing the problem]
#### Goals & Objectives
1. Objective 1
2. Objective 2
3. Objective 3
#### Success Metrics
- Metric 1: Target
- Metric 2: Target
- Metric 3: Target
#### User Stories
| Story ID | Title | Priority | Points | Status |
|----------|-------|----------|--------|--------|
| US-001 | As a... | P0 | 5 | To Do |
| US-002 | As a... | P1 | 3 | To Do |
#### Dependencies
- Dependency 1: Team/System
- Dependency 2: Team/System
#### Acceptance Criteria
- [ ] All P0 stories complete
- [ ] Performance targets met
- [ ] Security review passed
- [ ] Documentation updated
---
## One-Page PRD Template
### [Feature Name] - One-Page PRD
**Date**: [Date]
**Author**: [PM Name]
**Status**: Draft | In Review | Approved
#### Problem
*What problem are we solving? For whom?*
[2-3 sentences]
#### Solution
*What are we building?*
[2-3 sentences]
#### Why Now?
*What's driving urgency?*
- Reason 1
- Reason 2
- Reason 3
#### Success Metrics
| Metric | Current | Target |
|--------|---------|--------|
| KPI 1 | X | Y |
| KPI 2 | X | Y |
#### Scope
**In**: Feature 1, Feature 2, Feature 3
**Out**: Feature A, Feature B
#### User Flow
```
Step 1 → Step 2 → Step 3 → Success!
```
#### Risks
1. Risk 1 → Mitigation
2. Risk 2 → Mitigation
#### Timeline
- Design: Week 1-2
- Development: Week 3-6
- Testing: Week 7
- Launch: Week 8
#### Resources
- Engineering: X developers
- Design: X designer
- QA: X tester
#### Open Questions
1. Question 1?
2. Question 2?
---
## Feature Brief Template (Lightweight)
### Feature: [Name]
#### Context
*Why are we considering this?*
#### Hypothesis
*We believe that [building this feature]
For [these users]
Will [achieve this outcome]
We'll know we're right when [we see this metric]*
#### Proposed Solution
*High-level approach*
#### Effort Estimate
- **Size**: XS | S | M | L | XL
- **Confidence**: High | Medium | Low
#### Next Steps
1. [ ] User research
2. [ ] Design exploration
3. [ ] Technical spike
4. [ ] Stakeholder review